Who really profits from the World Cup 2010?
In the summer of 2010, the FIFA World Cup came to the continent of Africa for the first time and changed the face of football forever. Finally, the African nations were rewarded with the respect and responsibility they deserved by being given the duty of hosting the biggest sports tournament in the world. It might have been held in South Africa but this was a World Cup that took in the entire continent.
This film looks at the impact the World Cup might have and just how positive the dynasty of the tournament will be. Will it be a tournament that helps the people and football fans of Africa in the long term or will it be a tournament that is more likely to benefit those who already possess wealth in the short term with no real hope for a long term benefit? What seems like a golden opportunity for the African nations to grow and mature thanks to this football spectacular may prove to be more a hindrance than a blessing.
